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Distinguish between fact and opinion.  Recognize and evaluate persuasive techniques such as propaganda and bias in different media.   Compare multiple texts in different media to evaluate for bias.  Compose persuasive text for a specific purpose, e..g. letter, speech, advertisement.  Include a clear problem and solution.  Utilize effective organization, transitions, vivid word choices, and specific supporting details.  Analyze tools of persuasion in written and visual texts (e.g., name calling, endorsement, repetition, air and rebut the other side's point of view, association, stereotypes, bandwagon, plain folks, tabloid thinking, shock tactics and fear, intertextual references, card stacking, slanted words, glittering generalities, false syllogisms, etc).  Compose persuasive texts for different audiences using facts and opinions, e.g. newspaper ad, commercial, billboard, catalog description, editorial.  Compose formal persuasive texts, providing evidence as support. 

See also: Computers and Technology - Media Literacy

There are 19 videos in this category and 0 videos in 0 subcategories.

Category Videos
Not Right For WatchKnowLearn
Ages: 8 - 13
Sarah's "Why Picture Books are Important" Persuasive Essay-4th grade winner
From YouTube, produced by Barrow Media Center
This video features a winning essay from the Barrow Media Center persuasive writing contest.  The fourth grade shares her essay about the importance of picture books.  This would be great to show as an example of a thoughtful piece of opinion writing... [more]
September 13, 2012 at 12:08 PM
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Not Right For WatchKnowLearn
Ages: 10 - 18
Coca-cola Commercial
From teachertube.com, produced by Coca-Cola
This brief commercial combines bandwagon with glittering generalities to persuade its audience to drink Coca-Cola. The clip could also be used with a lesson on on drawing conclusions or inferencing skills. (0:45)
Found by DCMS in Persuasive
October 17, 2011 at 12:15 PM
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Not Right For WatchKnowLearn
Ages: 15 - 18
Persuasive Techniques in Advertising
From readwritethink.org
"This video deepens students’ understanding of the concepts of pathos, logos, and ethos with visual examples. The video explains how the television, print, and online advertisements utilize the three rhetorical strategies.  The narration in the... [more]
June 7, 2010 at 09:34 PM
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Not Right For WatchKnowLearn
Ages: 7 - 11
I Wanna Iguana
From vimeo.com, produced by Betty Swanson
In this clip, a teacher reads the story I Wanna Iguana.  This is a great story to teach students about persuasive writing.  Students will learn more about persuading their audience through a little boy who is trying to get a pet iguana.  (01:38)
September 20, 2012 at 02:44 PM
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Not Right For WatchKnowLearn
Ages: 8 - 18
Chevy Superbowl 46 Commercial - Shock/Fear Tactics as Persuasive Technique
From cleanvideosearch.com
This commercial uses the persuasive technique of shock/fear in order to persuade you to drive a Chevy instead of a Ford.  They are trying to say....If the "end of the world" comes and you want to survive, you better be driving a Chevy!  key words: ... [more]
Found by kari in Persuasive
February 16, 2012 at 02:42 PM
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Not Right For WatchKnowLearn
Ages: 13 - 18
Persuasive Writing
From discoveryeducation.com
Illegal immigration to the United States is a hot-button political issue. Explore methods of articulating a thesis and writing a persuasive composition about illegal immigration in America.
May 26, 2010 at 07:22 PM
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Not Right For WatchKnowLearn
Ages: 10 - 18
Monty Python Philosophy Football
From YouTube, produced by Monty Python
Germany vs. Greece, a shorter and funnier edit of the skit. A light example of Stereotyping;  All philosophers wonder around with their "heads in the clouds" completely ignorant of any ostensible and practical activities. (02:31)
Found by DCMS in Persuasive
October 20, 2011 at 06:00 AM
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Not Right For WatchKnowLearn
Ages: 10 - 18
New Dior
From YouTube, produced by Dior
Methods of Persuasion - Repetition Dior uses repetition of its name brand by showing viewers the different facets of their  product ranges. (0:38)
Found by DCMS in Persuasive
October 20, 2011 at 01:04 AM
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Not Right For WatchKnowLearn
Ages: 11 - 18
Chuck and Mike discuss the Fairtax
From YouTube, produced by Mike Huckabee
Chuck Norris and Mike Huckabee talk about the fairtax and how it will help all Americans. Good example of celebrity endorsement. During the conversation, Chuck Norris recalls his discourse with a Saudi Prince visiting America. What type of persuasi... [more]
Found by DCMS in Persuasive
October 20, 2011 at 06:32 AM
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Not Right For WatchKnowLearn
Ages: 8 - 18
Katy Perry ProActiv Commercial - Celebrity Endorsement
From cleanvideosearch.com
ProActiv uses Katy Perry to endorse their product.  Persuasive techniques, persuasion, persuade, commercial, endorsement, advertising, propaganda (1:01)
Found by kari in Persuasive
February 16, 2012 at 12:06 PM
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